About Me


“Franck Boucheraud’s unwavering commitment to elevate Canadian country music in France, and Europe is unparalleled,” said Ted Ellis, Chair of the CCMA (Canadian Country Music Association) Board of Directors. “The international exposure he has given our members is truly exceptional. We’re grateful to have such a passionate partner of our industry abroad”.

A resident of Orléans, France, Franck Boucheraud has been working as a Talent Buyer for the « American Tours Festival » in Tours, France since 2008. Despite having spent time in the United States earlier in his career, Franck Boucheraud consciously decided to focus his efforts on elevating Canadian artists in the country genre at the festival by implementing a « Canadian Music Night » and exclusively featuring Canadian acts.

Since the inception of Canadian Music Night, Franck Boucheraud has worked diligently to support both up and coming and established Canadian artists, and travels to Country Music Week in Canada every year to scout out the latest success stories and acts with potential. The American Tours Festival has featured such Canadian acts as Brett Kissel, Gord Bamford, Meghan Patrick,The Washboard Union, The Road Hammers, Aaron Goodvin, Dan Davidson, Joan Kennedy, Aaron Pritchett, Prescott Brown, Nice Horse and many more.

The CCMA honored Franck Boucheraud with the Leonard T. Rambeau International Award in Saskatoon, Saskatchewan in september 2017.
From now on, Franck is becoming the European Coordinator for the Sakamoto Agency’s roster and the Talent promoter for some of the most brilliant Canadian country music stars all over Europe, especially in France, Italy, Switzerland, Spain….

His Industry relationships and booking experience since eleven years in Europe will ensure you get the right talent at the right place.

Today Franck adds to his bow the promotion of two of Quebec’s greatest New Country artists, Matt Lang, Guylaine Tanguay and Blues Rock Band One Man show prodigy Steve Hill.

Three years in a row Sakamoto ‘s Agency has win the Canadian Country Music Award as booking agency of the year 2022.

A propos de moi


L’engagement de Franck Boucheraud à promouvoir la musique country canadienne en France et en Europe est sans précédent, à déclarer Ted Ellis, président du directoire de la CCMA lors de la remise de son award international en septembre 2017 (Leonard T Rambeau International Award). Franck Boucheraud est d’ailleurs le premier français à recevoir cette récompense honorifique.

L’exposition internationale qu’il a donné aux artistes canadiens est réellement exceptionnelle. Après avoir passé une partie de sa carrière aux Etats Unis, Franck Boucheraud à délibérément décidé de concentrer ses efforts sur la promotion unique d’artistes country canadiens en créant en 2008 la Canadian Music Night dans le cadre de l’American Tours Festival. La qualité de sa programmation a été un vecteur décisif du succès de promotion des artistes canadiens en Europe et tout particulièrement en France.

Fort d’une expérience de plus de 15 ans dans le booking d’artistes Canadiens internationaux comme Gord Bamford, Brett Kissel, The Washboard Union, The Abrams,Meghan Patrick, The Road Hammers, Aaron Goodvin, Dan Davidson, Prescott Brown, Joan Kennedy, Aaron Pritchett et bien d’autres, Franck Boucheraud est  aussi depuis  2019 promoteur indépendant  pour l’Europe des plus grands artistes canadiens  de musique country  essentiellement anglophones. Il est aussi le coordinateur européen de toutes les artistes de l’agence Sakamoto. ( Ron Sakamoto ayant été l’illustre  premier agent de Shania Twain & des tournées au Canada de Keith Urban).

 Ultime satisfaction,pour la troisième année consécutive, l’agence Sakamoto a été élue en 2022, meilleure agence de booking d’artistes de l’année.



“Franck Boucheraud’s unwavering commitment to elevate Canadian country music in France, and Europe is unparalleled. The international exposure he has given our members is truly exceptional. We’re grateful to have such a passionate partner of our industry abroad”.

TED ELLIS, Chair of the CCMA Board of Directors

« Sakamoto Agency is also pleased to welcome European Coordinator Franck Boucheraud to the team and looks forward to working with Franck to help expand markets for Canadian artists to new horizons. »

PAUL BIRO, Operating Partner and Vice President - Sakamoto Agency

« He’s a tremendous asset to music in Europe and helps run some larger festivals there. Sakmoto Agency is proud to have hired Franck Boucheraud to represent the Company in Europe where he is a veteran talent agent and buyer « . Lethbridge Herald Feb 2019.

RON SAKAMOTO, CEO Gold & Gold Promotions

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